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Custom Software Development in San Diego, CA

Purpose-built software and AI automation that replaces manual work with one organized system.

San Diego's health, defense-tech and tourism businesses need modern web platforms without Bay Area price tags.

FNA Marketing Solutions is a US-registered, remote-first development company working with San Diego businesses across time zones — senior-level delivery with transparent pricing that starts from $1,500, a fraction of typical CA agency rates. Every project begins with a free AI-generated roadmap reviewed by a human consultant.

What you get

✓ Process automation and AI workflows
✓ CRM, ERP-lite and operations systems
✓ Legacy process digitization
✓ Clear milestones before development begins
✓ Documentation and handover included

See your personalized plan in 3 minutes

Free AI project analysis with readiness score, features and timeline — reviewed by a real consultant. No payment, no obligation.

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Frequently asked questions

Do you have an office in San Diego?

FNA Marketing Solutions is a US-registered company (30 N Gould St Ste R, Sheridan, WY 82801) with a remote-first engineering team working with San Diego businesses across time zones — daily communication in English, overlap hours with CA, and significantly better pricing than downtown agency rates. All meetings happen on Google Meet.

What does custom software development cost for a San Diego business?

Projects start from $1,500 for a focused first version. The free assessment gives you a personalized range for your exact scope in 3 minutes — no calls required to see it.

How does the free project analysis work?

You answer a few focused questions (about 3 minutes). Our AI generates a personalized roadmap with features, phases and a readiness score — then a human consultant reviews it with you on a free call before any scope or price is final.

Do I own the code?

Yes. On full payment, the source code, hosting and all accounts for your project belong to you. No lock-in.

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Built for San Diego's mixed-industry economy

San Diego's economy is unusually mixed for a city its size: life sciences and biotech along the Torrey Pines and UTC corridors, defense and naval operations around Point Loma and Coronado, a large tourism and hospitality sector downtown and along the coast, and a deep bench of small manufacturers and logistics firms near the border and the port. That mix changes what software is worth building. A biotech team often needs sample-tracking and lab-workflow tools that fit existing LIMS rather than replace them. A defense subcontractor may need document control and compliance-friendly audit trails. A hotel group or tour operator usually needs booking, scheduling and review-management automation before anything custom. Because we work remotely, we scope to the workflow you actually run — not to a template — and quote in phases so a San Diego team can start with one system and expand. Pricing starts from $1,500, and you can generate a free AI roadmap in about three minutes to see where automation would pay off first.

How remote delivery works for San Diego teams

FNA is remote-first, so a San Diego team works with us the same way a team anywhere does: over scheduled video calls, a shared project board, and written updates you can read on your own time. That suits San Diego's mix of early-stage startups, healthcare groups, and defense-adjacent contractors, where stakeholders are often spread across offices and shifts rather than sitting in one room.

We agree on a delivery cadence up front — typically a working session each week plus a written summary of what shipped, what's blocked, and what's next. You keep your existing tools (Slack, email, Jira, or a simple shared doc) instead of adopting ours. Time-zone overlap is scheduled, not assumed, and anything that needs a decision from you is flagged in writing so it doesn't stall between calls.

Because we don't maintain a San Diego office, you're not paying for local overhead — pricing starts from $1,500, and the scope, timeline, and revision rounds are documented before work begins.